Fortune 500s Discuss Email in the Cloud at Sendmail 2012 EMEA User Symposium

Attendees Explore Ways to Modernize Messaging while Reducing Cost and Complexities of Moving Email to the Cloud

San Francisco, May 31, 2012 — It was a meeting of the messaging minds as European IT professionals recently convened at Sendmail’s 2012 EMEA User Symposium in Germany to discuss the need to modernize critical email messaging infrastructure within large global enterprises.

Sendmail was joined by several customers that rank among the world’s top banking, telco, and IT services organizations as well as such industry partners as data security provider Totemo AG, digital integrity solutions provider TrustSphere, and content filtering solutions provider Image Analyzer. With a special focus on how cloud computing is impacting today’s messaging infrastructure, Sendmail’s annual two-day conference included presentations, training, workshops, and roundtable discussions that explored new ways businesses can simplify the cost and complexity of moving email to the cloud.

“It is a time of great change in the way people and systems communicate with each other in the enterprise,” said Sendmail President & COO Glen Vondrick. “Regardless of where in the world a company might operate, it’s critical that the global business community at large look at how they’re modernizing their critical email messaging infrastructure to meet today’s evolving needs.”

According to the Radicati Group, people and machines send about 294 billion emails per day—not including spam or viruses. Mr. Vondrick kicked off the symposium by discussing the requirements for moving email to the cloud and demonstrating how the continued growth and evolution of email is combining with the cloud, smart mobile devices, and social networks to create new complexity around privacy, compliance, legal and other corporate concerns.

Furthermore, Mr. Vondrick called on IT and messaging professionals to recognize the exponential proliferation of machine-generated emails—such as customer care notifications—and their need for centralized IT control. Mr. Vondrick also warned organizations about moving their email to the cloud too quickly:

“As many analysts and cloud providers will tell you, people have been tying enterprise applications and systems in with corporate email infrastructure for years” said Sendmail VP of EMEA Ian Emery. “This has created a situation today where nobody knows what’s feeding into what, and if you try to move email into the cloud without that visibility and proper routing and control in place, your email migration to the cloud will fail.”

Other presentations included:

• Email in the Cloud: Hybrid Architecture with Sentrion (by a global financial institution)
• Email in the Cloud: Hybrid Architecture with Sentrion (by a global telco company)
• Rogue Email Application Control (Sendmail)
• Securing Your Data in Motion with Totemo AVG for Sentrion (Totemo)
• Blocking Inappropriate Content Using Image Analyzer for Sentrion (Image Analyzer)
• Messaging Intelligence (Trustsphere)

About Sendmail, Inc.
Sendmail simplifies business email complexity and reduces IT infrastructure costs for large enterprises. The company’s solutions ensure global email connectivity, routing, and message delivery between people, systems, and applications located on-premises, in-cloud or on mobile devices. The Sentrion Email Integration Platform performs intelligent email policy and message inspection ensuring all critical communications and content are integrated with business policies, applications and processes. Sendmail is headquartered in Emeryville, CA with offices throughout the Americas, Europe and Asia. For more information, call 1-87-SENDMAIL or email info@sendmail.com.

See what Sendmail provides in this short video and learn how Sentrion simplifies business email complexity.

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PR Contact: Chris Blake
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