This month, as part of the on-going “App of the Month” feature on our home page – which gives Sendmail followers an opportunity to learn about and discover new applications from our Sentrion App Store – we’re featuring the Outbound Mail Accelerator App which according to our Messaging Architects has consistently generated interest with our current customers and prospects.
If your company sends large amounts of programmatically generated bulk email and is anxious to cut costs and leverage technology to conduct business operations in a faster, more efficient way, Outbound Mail Accelerator is an application to consider.
When sending outbound communications such as advertising, customer outreach, and statement delivery, many companies today are opting to use automated bulk email services because they cost significantly less than traditional hardcopy printing costs, and because they can be delivered instantly over the Internet, rather than taking days/weeks to reach people via snail mail.
With cost and speed being the main drivers for increased use of bulk email services, it’s important to be sure your company is delivering bulk email as efficiently as possible. Sentrion Outbound Mail Accelerator separates bulk mail from your company’s business messaging system and optimizes delivery so you can achieve the highest possible throughput.
Outbound Mail Accelerator is a special-purpose MTA for the Sentrion appliance specially tuned for sending high-volume bulk email, such as marketing blasts, e-newsletters, customer loyalty offers, transaction receipts, and statements.
With a multithreaded architecture and advanced throttling features to maximize delivery, this app can achieve industry-leading throughput rates – up to 10 times the throughput for bulk mail compared to standard email configurations. A single appliance can deliver millions of messages per hour, which means you can quickly manage and send out large-scale bulk email communications as never before. And because this app is part of a standard messaging infrastructure, instead of an add-on, companies can easily begin using large-scale mail delivery on a small-scale management and support budget.
Key features/benefits of the Outbound Mail Accelerator app include:
• Optimum delivery rates of bulk mail messages
• Easy integration into a company’s technical and business environment
• A common platform for both high-volume outbound email, and a company’s business messaging system
• Reduced complexity when it comes to sending out bulk email, which leads to fewer staffing, training and support costs
You can find more specific details on Outbound Mail Accelerator here, (pdf) or here, and let us know what you think. We’d love to hear from you!