An organization’s ability to successfully communicate with their customers, partners and other external entities is vital to their success as a business. As email is increasingly being leveraged for online statements, account alerts, and more, the increase in email volume sent out of these organizations now introduces a new threat that legitimate businesses may be mistaken for a spammer or botnet by many ISPs. More than ever before, organizations have the specific challenge of maintaining and monitoring their email reputation to ensure that their business can continue to communicate effectively.
This is a threat shared by all. Coming from our latest customer summit in NYC, the challenge of maintaining a good reputation as an email sender was expressed across all verticals and sizes of organizations. Additionally surprising is most organizations do not have the tools in place to both proactively alert them when their reputation is no longer considered to be in good standing, as well as monitor how each ISP may be classifying their email and presenting it to their users (marking as junk, suspect, and more). According to Marketing Sherpa, a 5% drop in email delivery rates can cost even a moderate-sized e-tailer $1 million per year.
While there is no golden solution for organizations to maintain a credible reputation as an email sender, there are several best practices that provide an effective mitigation for this. In addition to activities that users can do in how they send email and handle responses, there are also several tools to monitor, report and alert on reputation and deliverability. The Sentrion App Store offers several solutions that can all be leveraged to help organizations monitor and protect their reputation, and ensure that critical business communication is maintained.