Over the many years I have been involved in high-tech marketing, I have learned that the best way to market a product is to tell your prospective customers how their peers and competitors are using your product to solve real problems. Sendmail customers use our products to solve many different types of enterprise messaging challenges in many different ways. Some of them are quite complex and require much more than the average email appliance can provide.
We challenged our team of messaging experts and Systems Engineers to document some of the more difficult customer challenges that they have solved using Sendmail’s products. Let me give you a quick example:
A large Biotech Company required certain messages to be encrypted based on a number of different message attributes. The Company had several concerns:
• Regulatory compliance with the disclosure of company financials and other sensitive executive level documents
• Concern for the rogue admin reading sensitive communication
• Compliance with electronic filing requirements with the FDA
• Recovery of encrypted data
Sophisticated policy-based message encryption and intelligent routing was the only viable way of ensuring that the correct encryption policies were applied to messages.
Using Sendmail’s policy engine and integration with their LDAP directory, the policy sets make the determination as to what messages get routed through the encryption server for message encryption. LDAP look-ups and deep content scanning are used to determine which messages need to be encrypted. For example:
• All executive email must be encrypted
• All documents marked confidential must be encrypted if they are leaving the organization
• Communications with the CBER and CDER at the FDA must be encrypted with S/MIME rather than their standard encryption solution. The policy determines which method is used for encryption.
We received dozens and dozens of responses and decided to consolidate them into a paper and host a webcast titled “Optimized Message Processing.”
Check out the paper and the webcast via the links below to see how your peers and possibly even your competitors (company names are not included) are using Sendmail.
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We’d love to hear from you about how you are using Sendmail or other email products to solve your messaging challenges.